Monday 25 January 2016

Why Great UX Is Incomplete Without Security

UX is diverse and it is common to find everyone gushing about the look, the feel and aesthetics of a design to entice & impress users.

Great UX Security
Great UX and Security Go Hand in Hand
But one aspect that is hardly spoken about is security. 

It might sound a bit odd to talk about UX and security in the same breath but it is undeniable that both can co-exist.

For example, how often have you seen the “strength scale” of the password that shows something like “weak, good, strong” to show what type your password fits in.

So how does one, as a UX designer, smoothly integrate security as a part of the UX design?

It is every UX designer’s dream to create a pleasant user experience for the users. But what does not cross one’s mind as a first thought is the security aspect of the design.

Lack of security indicators within a design is a huge hindrance in delivering a positive user experience. It makes the user skeptical and more often than not turns them off simply because they cannot trust the site.

Security is something that gives the user a sense of belief that his privacy is respected. One of the best examples of why security should be an inseparable part of UX is the CAPTCHA.
User trust in UX
Great UX is incomplete without security
CAPTCHA is security measure implemented by websites to ensure that the end user is human and not some robot. Similarly, when there are security measures within a UX design, as simple as a security badge from authority, it can be a great trust builder which could lead to positive user experience.

 Consumers have become smarter and hence the UX Design too needs to cater to it in 2016

Another example that is the Touch ID feature in i Phones which we first we saw in 5S model. It cannot be denied that this feature is one of the major contributors to positive user experience of iPhone users. This has in turn meant more sales which meant fatter bottom line for corporate like Apple

Why? Because it relieves the users from constantly worrying about someone gaining unwarranted access to the phone and stealing their personal.

There are many more reasons why security should be on top of a UX designer’s mind. There is interesting take on how security can be integrated into UX to enhance the overall impact of the product that is being used. You can read it here.

So what do you think about security in UX design and at what stage should one consider it?

Leave your comments below.

No comments:

Post a Comment